Los Angeles, CA—Fisher-Price Toys of East Aurora, New York recently
called
upon Studio Productions to provide for a new environment for their toy lines
at
FAO Schwarz in The Grove, Los Angeles.
Studio Productions responded by designing a new environment
which defines
the Fisher-Price boutique through a strong graphic approach, including large
scale
fiberglass sculptures from their most popular toy lines.
The whimsical environment now provides a strong identity and cohesive backdrop for Fisher-Price’s Infant, Learning and Pre-School lines.
According to Jeni Burford, Manager of Visual Merchandising
at Fisher-Price,
“Our new environment at FAO Swartz gives us a fresh brand identity, while
highlighting our best-selling product lines.”
Studio Productions was founded in 1985 in Tempe, Arizona, specializing
in
the design, fabrication and installation of theming for retail stores, theme
park
settings and toy companies Mattel and Fisher-Price.